What is Outset AI ?
Outset AI is an AI-moderated research platform that allows businesses to gather deep insights at a much faster pace and on a larger scale than traditional methods. It uses AI to conduct, synthesize, and summarize hundreds of interviews in just a few hours, giving businesses the power to make better, faster decisions. This platform is designed for both generative and evaluative research, making it suitable for a wide range of use cases.
Outset AI Key Features:
- AI-moderated conversations: Conduct up to 1000 interviews at once in any language.
- AI-powered synthesis: Train the AI interviewer to ask probing questions and extract the “why” behind participant’s answers.
- Automatic coding and counting: AI can identify common themes and tag relevant conversations, making analysis and synthesis much easier.
- Fluent in all major languages: Outset’s AI interviewer is fully adaptive and can conduct interviews in multiple languages.
- Panel integration: Seamlessly integrate with all major panel providers to easily recruit participants.
- Secure by design: Powered by the Azure OpenAI Service, This tool ensures the security and anonymity of all data.
Use Cases:
- Market research: Gather deep insights from a large pool of participants to inform product development, marketing strategies, and more.
- Concept testing: Use AI to share images or videos with participants and gather feedback on new ideas, ads, or designs.
- User experience research: With the ability to conduct interviews in any language, Outset AI is ideal for user research on a global scale.
- Consumer insights: Understand the “why” behind consumer behavior and preferences by engaging in AI-moderated conversations with a large number of participants.
- Product design: Use AI to gather feedback on new product designs and features, and synthesize insights to inform the development process.
